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The first Vita Juice bar was opened in March 2007. The kiosk was so roomless that the vender could barely accommodate themselves there, and the only thing offered was fresh orange juice. Juicing on Zumex machine rapidly attracted shopping mall visitors. Day by day, more and more people wanted to try a juicy vitamin mix and that demand inspired us to develop the chain.
Juice bars got larger, uniquely designed, and we started to offer various fresh juices, mixes, cocktails, smoothies. And anything we provided was special.
