Models wearing GUESS's latest fall collection pose next to colorful homes and classic cars, surrounded by a mariachi ensemble and dancers.  

“For the Fall 2024 campaign, we wanted to capture the vibrant spirit of Mexico City and seamlessly marry it with GUESS's bold aesthetic. Juxtaposing our contemporary designs with the city's rich cultural background creates a visual narrative that is both timeless and cutting-edge. It is a celebration of the color, passion and appeal of Mexico City and GUESS,” says Paul Marciano, Chief Creative Officer of GUESS, Inc. 

The result is a visual journey that captures the essence of this fascinating place and the brand itself. Campain pays tribute to the joy, energy and vitality that define Mexico City - a place where tradition and modernity coexist in a colorful tapestry of experiences.